For no reason whatsoever. I guess one reason you could come up with would be for merchandise money, but OSU should have no problem pulling in this kind of cash. Looks like many are not alone in this, there is a pretty major public outcry. If the Buckeyes care about their fans, they'll "fix" this as soon as possible. Tressel looks less than impressed, and I can't say he is to be blamed. I hear they love the new jersey in Miiiichigan.